Detail publikace

Towards the customer satisfaction audit: its purpose and utilization in Czech firms

CHALUPSKÝ, V.

Originální název

Towards the customer satisfaction audit: its purpose and utilization in Czech firms

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

This paper concentrates on two issues, connected with the utilization of the marketing concept - customer satisfaction and marketing audit. There are presented results of research aimed at diagnosis of the level of utilization of marketing audit of customer satisfaction among our firms.

Klíčová slova v angličtině

customer satisfaction, marketing audit

Autoři

CHALUPSKÝ, V.

Rok RIV

2002

Vydáno

1. 1. 2002

Nakladatel

Vilnius University

Místo

Vilnius

ISBN

9986-19-516-0

Kniha

Marketing theories and methods

Strany od

65

Strany do

74

Strany počet

10

BibTex

@inproceedings{BUT9898,
  author="Vladimír {Chalupský}",
  title="Towards the customer satisfaction audit: its purpose and utilization in Czech firms",
  booktitle="Marketing theories and methods",
  year="2002",
  pages="10",
  publisher="Vilnius University",
  address="Vilnius",
  isbn="9986-19-516-0"
}