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MILICHOVSKÝ, F.
Originální název
Realisation of marketing activities according to corporate size
Typ
článek ve sborníku ve WoS nebo Scopus
Jazyk
angličtina
Originální abstrakt
Realisation of marketing activities has become crucial in global markets. Their role is due defined corporate strategy and requirements of owners. Main aim of this paper is present correlation between positions of marketing activities realisator and corporate size. The author put the question, how are marketing activities pursued according to their size. There were made correspond analysis, performed by IBM SPSS 22 which includes the calculation of the singular values, inertia and quality display. Observed results help to obtain relevant answer on defined research question. For transparent representation of the structure of dependence and interpretation is used symmetric correspondence map. Such limitation of the paper is possible to signify focusing only on Czech industrial market.
Klíčová slova
marketing activities, corporate size, marketing effectiveness
Autoři
Rok RIV
2015
Vydáno
27. 11. 2015
Nakladatel
Newton books, a.s.
Místo
Praha
ISBN
978-80-87325-06-3
Kniha
Proceedings of the 9th International Conference "European Entrepreneurship Forum 2015: Efrficiency in the Private and the Public Sector
Strany od
118
Strany do
126
Strany počet
9
BibTex
@inproceedings{BUT125910, author="František {Milichovský}", title="Realisation of marketing activities according to corporate size", booktitle="Proceedings of the 9th International Conference {"}European Entrepreneurship Forum 2015: Efrficiency in the Private and the Public Sector", year="2015", pages="118--126", publisher="Newton books, a.s.", address="Praha", isbn="978-80-87325-06-3" }