Detail publikace

Perception of social companies at customers’ side in Czech business environment

KOUDELKOVÁ, P. MILICHOVSKÝ, F.

Originální název

Perception of social companies at customers’ side in Czech business environment

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The mission of the social business is to create jobs for poorly unemployed people or to significantly care for nature. They are doing so more and more. Their activities bring potential and development for the whole of society. On the other hand, they have to face not only problems like current SMEs but also others that are specific to the area of social firms. In Czech Republic there are often launched companies as a kind of response to difficult life situations of founders or their neighbourhood. These companies are in a highly competitive environment where one of the main goals of maximizing profits. The main objective of the paper is identify relationship between knowledge of social companies and chosen demographic parameters in Czech Republic. There were returned questionnaires from 371 respondents (return rate is 36.77%). Own research survey has been realised during spring of 2019.

Klíčová slova

social business, perception of customers, gender, education, level, Czech Republic

Autoři

KOUDELKOVÁ, P.; MILICHOVSKÝ, F.

Vydáno

7. 1. 2020

Nakladatel

The Institute of Technology and Business in České Budějovice

Místo

České Budějovice

ISSN

1805-9112

Periodikum

Littera Scripta

Ročník

12

Číslo

2

Stát

Česká republika

Strany od

67

Strany do

78

Strany počet

11

URL

https://www.littera-scripta.com/perception-of-social-companies-at-customers-side-in-czech-business-environment/

Plný text v Digitální knihovně

http://hdl.handle.net/11012/193480

BibTex

@article{BUT161116,
  author="Petra {Koudelková} and František {Milichovský}",
  title="Perception of social companies at customers’ side in Czech business environment",
  journal="Littera Scripta",
  year="2020",
  volume="12",
  number="2",
  pages="67--78",
  doi="10.36708/Littera\{_}Scripta2019/2/6",
  issn="1805-9112",
  url="https://www.littera-scripta.com/perception-of-social-companies-at-customers-side-in-czech-business-environment/"
}