Detail publikace

Customers’ behaviour within erotic products in COVID-19 era

MRÁČEK, P. MILICHOVSKÝ, F. BUREŠOVÁ, P. PROKOPOVÁ, L.

Originální název

Customers’ behaviour within erotic products in COVID-19 era

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The COVID period has changed the possibilities of all humans to do anything, professional activities, hobbies, or to have pleasant experiences. Because of many restrictions of government, both groups of customers and sellers have to move to an online environment, which limits purchase occasions to a lot of potential customers, especially in the branch of erotic gadgets and accessories. The paper is focused on customer’s behavior in the branch of erotic gadgets and accessories during the first pandemic wave of COVID-19 under restrictions set by the Czech government. There was realized primary research in two lines. The first one was done as a case study in both places of erotic purchase (e-shop, store). The second one employed questionnaire survey. The main objective of the research was to define typical customer and his characteristics within they purchase habits (how they get the goods). The key aim of the paper is a clear description of the customers’ experience with all kinds of products and removing general opinions about purchasing and usage of these products by “opening” the topic in the context of the long-standing pandemic era

Klíčová slova

Customer’s behaviour; instore marketing; erotic goods; sales promotion

Autoři

MRÁČEK, P.; MILICHOVSKÝ, F.; BUREŠOVÁ, P.; PROKOPOVÁ, L.

Vydáno

30. 6. 2021

Nakladatel

NEWTON Academy, a. s.

Místo

Praha

ISBN

978-80-88328-10-0

Kniha

European Forum of Entrepreneurship 2021: Proceedings of the 14th International Scientific Conference: “Viroeconomies - collapse or new business opportunities?”

Číslo edice

1

Strany od

117

Strany do

126

Strany počet

10

URL

https://efp5.webnode.cz/_files/200001902-6d21c6d21f/Conference%202021.pdf

BibTex

@inproceedings{BUT171919,
  author="Pavel {Mráček} and František {Milichovský} and Petra {Burešová} and Lucie {Prokopová}",
  title="Customers’ behaviour within  erotic products in COVID-19 era",
  booktitle="European Forum of Entrepreneurship 2021: Proceedings of the 14th International Scientific Conference: “Viroeconomies - collapse or new business opportunities?”",
  year="2021",
  number="1",
  pages="117--126",
  publisher="NEWTON Academy, a. s.",
  address="Praha",
  isbn="978-80-88328-10-0",
  url="https://efp5.webnode.cz/_files/200001902-6d21c6d21f/Conference%202021.pdf"
}