Detail publikace

Brand: Global Brands and the Need of their Localization.

KONEČNÁ, Z.

Originální název

Brand: Global Brands and the Need of their Localization.

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The paper presents the actual knowledge in the field of brands. Special attention is given to the need of brands localization.

Klíčová slova

global brands; localization

Autoři

KONEČNÁ, Z.

Vydáno

5. 9. 2003

Nakladatel

Vysoké učení technické v Brně, Fakulta podnikatelská

Místo

Brno

ISBN

80-214-2445-1

Kniha

Business and Economic Development in Central and Eastern Europe in the period of joining to the European Union

BibTex

@inproceedings{BUT20959,
  author="Zdeňka {Konečná}",
  title="Brand: Global Brands and the Need of their Localization.",
  booktitle="Business and Economic Development in Central and Eastern Europe in the period of joining to the European Union",
  year="2003",
  publisher="Vysoké učení technické v Brně, Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-2445-1"
}