Detail publikace

CUSTOMER SERVICES A PART OF MARKET ORIENTATION

KAŇOVSKÁ, L.

Originální název

CUSTOMER SERVICES A PART OF MARKET ORIENTATION

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The aim of this paper is to present the importance of customer services as a part of market orientation from both the theoretical view and by selected results of the survey of Hi-Tech firms in the Czech Republic.The research was particularly focused on a customer. The first part of the paper briefly describes the main characteristics of customer services from the customers view. The second part is focused on survey of Hi-Tech companies. The results from the research show that management of companies is usually aware of the importance of customers satisfaction and of the quality supply of customer services as well. Customer services are widely seen as a necessity for todays survival on the market. The paper is written in the framework of research project Research on implementation on market orientation in High-Tech Firms supported by Grant Agency of the Czech Republic (GA 402/07/1493) .

Klíčová slova

marketing, customer services, market orientation, Hi-Tech company, the Czech Republic.

Autoři

KAŇOVSKÁ, L.

Rok RIV

2010

Vydáno

22. 4. 2010

Nakladatel

Kaunas University of Technology

Místo

Kaunas

ISSN

1822-6515

Periodikum

Economics and management-2007

Ročník

15

Číslo

15

Stát

Litevská republika

Strany od

562

Strany do

565

Strany počet

4

BibTex

@article{BUT49249,
  author="Lucie {Kaňovská}",
  title="CUSTOMER SERVICES A PART OF MARKET ORIENTATION",
  journal="Economics and management-2007",
  year="2010",
  volume="15",
  number="15",
  pages="562--565",
  issn="1822-6515"
}