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MILICHOVSKÝ, F.
Originální název
Benchmarking as marketing support
Typ
článek v časopise - ostatní, Jost
Jazyk
angličtina
Originální abstrakt
The paper deals with question how production can be supported by marketing processes in industrial area focused on general engineering. Successfully marketing may be competitive advantage but there is not only method for correct comparison of companies in marketing field. Marketing is almost one of the most important processes in production and it activities support company sales. Except sales, marketing can support customer satisfaction as part of quality field. In engineering there is more important to apply marketing processes through it specificity. In this paper is main aim to give a view into marketing processes in engineering with help quality methods like Total Quality Management (TQM), benchmarking or EFQM excellence model. These methods are many, but by using several of them may be important competitive advantage.
Klíčová slova
performance, marketing efficiency, engineering, total quality management, benchmarking
Autoři
Rok RIV
2010
Vydáno
22. 4. 2010
Nakladatel
RTU Publishing House
Místo
Riga Technical University
ISSN
1822-6515
Periodikum
Economics and management-2007
Ročník
15
Číslo
Stát
Litevská republika
Strany od
678
Strany do
681
Strany počet
4
BibTex
@article{BUT50127, author="František {Milichovský}", title="Benchmarking as marketing support", journal="Economics and management-2007", year="2010", volume="15", number="15", pages="678--681", issn="1822-6515" }