Marketing informací se zaměřením na rozvoj česko-polského obchodu

Information Marketing in czech-polish trade

článek ve sborníku ve WoS nebo Scopus

čeština

Článek zdůrazňuje roli informací pro rozvoj zahraničního obchodu a snaží se postihnout nejvýznamnější ifnormační místa podporující rozvoj česko-polských obchodních vztahů.

This article is featuring the information role in the foreign trade and it exerts to appreciate the most important information places vertiginous in favour of czech- polish economic relations. The informations are absolutely necessary for the foreign trade. We class to the data necessary for marketing of the foreign trade those, which are relating to export territory, to noted selective directions and tenders, to competition in the given territory and the like. The information places can be state and independent institutions. In the Czech Republic conditions to the most important institutions engaged in export support appertain The industry and commerce department, Czech Trade, Czech export bank, Economic chamber, Trade association, Industry and transport association

Marketing, Information, Export, Support

ZINECKER, M.

1. 1. 2002

Katedra Marketingu, Widzial Nauk Ekonomicznych i Zarzadzania, Uniwersytet Mikolaja Kopernika

Toruň

83-231-1441-2

Zarzadzanie marketingowe w polskich przedsiebiorstwach

353-363

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