Publications

• 2023

  HAVÍŘ, D.; KAŇOVSKÁ, L. The Effect of Visual Smog on the Buying Behaviour of the Millennial Generation. In Marketing Identity: AI – The Future of Today. Marketing Identity. Trnava, Slovakia: University of Ss. Cyril and Methodius in Trnava, 2023. p. 143-152. ISBN: 978-80-572-0415-2. ISSN: 2729-7527.
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• 2021

  HAVÍŘ, D. What is so special about the sharing economy: The customer experience view. In The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. SHS Web of Conferences. 92. Zilina, Slovak Republic: EDP Sciences, 2021. p. 1-12. ISSN: 2261-2424.
  Detail | WWW | Full text in the Digital Library

  HAVÍŘ, D. Customer Experience Management: Underexplored Instrument for Customer Transformation. TRENDY EKONOMIKY A MANAGEMENTU, 2021, vol. 15, no. 37, p. 43-60. ISSN: 1802-8527.
  Detail | WWW

  KAŇOVSKÁ, L.; HAVÍŘ, D. How do university students perceive visual smog in historic city centers?. Warsaw, Poland: University of Warsaw, 2021. p. 19-19.
  Detail | WWW

• 2020

  HAVÍŘ, D. Výzkum zákazniké zkuženosti v oblastech B2C a B2B: Využití modelování strukturálními rovnicemi pomocí metody nejmenších čtverců (PLS-SEM). Workshop specifického výzkumu 2020. Brno: Vysoké učení techické v Brně, Fakulta podnikatelská, 2020. p. 41-59. ISBN: 978-80-214-5933-5.
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• 2019

  HAVÍŘ, D. Building competitive advantage through customer experience management. Acta academica karviniensia, 2019, vol. 19, no. 2, p. 28-41. ISSN: 1212-415X.
  Detail | WWW

  MACHALA, J.; HAVÍŘ, D. You can not do it yourself: enhancing experience through co-creation. Trends in Economics and Management, 2019, vol. 13, no. 33, p. 51-57. ISSN: 2336-6508.
  Detail | WWW

  HAVÍŘ, D. Towards Fully-Fledged Conceptualization of Customer Experience. In Megatrends and Media: Digital Universe. Megatrends and Media. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2019. p. 508-530. ISBN: 978-80-572-0015-4. ISSN: 2453-6474.
  Detail | WWW

  HAVÍŘ, D. From Competence To Experience: Employee-Centricity in The Customer-Centric World. In 33rd IBIMA International Conference 2019. King of Prussia, PA: IBIMA Publishing, 2019. p. 8282-8296. ISBN: 978-0-9998551-2-6.
  Detail | WWW | Full text in the Digital Library

  HAVÍŘ, D. Přístupy společností ke sběru dat týkajících se zákaznické zkušenosti. In Workshop specifického výzkumu 2019. Brno: Faculty of Business and Management, Brno University of Economy, 2019. p. 70-82. ISBN: 978-80-214-5835-2.
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  HAVÍŘ, D. Customer Development Plan: řízení zákaznické zkušenosti v nové éře ekonomiky. In Workshop specifického výzkumu 2019. Brno: Faculty of Business and Management, Brno University of Technology, 2019. p. 83-97. ISBN: 978-80-214-5835-2.
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• 2018

  HAVÍŘ, D. CXM Framework: Systematický přístup k problematice zákaznické zkušenosti. In Workshop specifického výzkumu 2018. Brno: 2018. p. 66-77. ISBN: 978-80-214-5705-8.
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  HAVÍŘ, D.; MACHALA, J. Comparing Customer Journeys in the Transportation Service Industry. In 5th International Multidisciplinary Scientific Conference on Social Sciences and Art SGEM 2018 Conference Proceedings Volume 5. SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts. Sofia, Bulgaria: STEF92 Technology Ltd., 2018. p. 141-148. ISBN: 978-619-7408-65-2. ISSN: 2367-5659.
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  HAVÍŘ, D.; MACHALA, J. How to prepare an impressive journey: Dimensional decomposition of customer experience. In MERKÚR 2018 :The Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. Bratislava: Vydavatel'stvo EKONÓM, 2018. p. 91-100. ISBN: 978-80-225-4554-9.
  Detail | WWW

• 2017

  KITA, P.; HAVÍŘ, D. CONNECTING CUSTOMER EXPERIENCE AND SUSTAINABLE MULTIPLE CUSTOMER VALUE CREATION AS KEY SUCCESS FACTORS. In 16TH INTERNATIONAL SCIENTIFIC CONFERENCE PERSPECTIVES OF BUSINESS AND ENTREPRENEURSHIP DEVELOPMENT IN DIGITAL AGE ECONOMICS, MANAGEMENT, FINANCE AND SYSTEM ENGINEERING FROM THE ACADEMIC AND PRACTIONERS VIEWS. Brno University of Technology, Faculty of Business and Management Kolejni 2906/4 612 00 Brno, Czech Republic: Brno, Faculty of business and management, 2017. p. 85-95. ISBN: 978-80-214-5532-0.
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  HAVÍŘ, D. A Comparison of the Approaches to Customer Experience Analysis. Economics and Business, 2017, vol. 31, no. 1, p. 82-93. ISSN: 2256-0394.
  Detail | WWW | Full text in the Digital Library

  HAVÍŘ, D. Specifické faktory úspěchů - zákaznická zkušenost, tvorba hodnoty a born globals. In Workshop specifického výzkumu 2017. Brno: Vysoké učení technické v Brně Fakulta podnikatelská, 2017. p. 4-16. ISBN: 978-80-214-5598-6.
  Detail | WWW

• 2016

  HAVÍŘ, D. Customer Experience Management Overview. In Workshop scpecifického výzkumu 2016. Brno: Vysoké učení technické v Brně Fakulta podnikatelská, 2016. p. 9-16. ISBN: 978-80-214-5472- 9.
  Detail | WWW

*) Publications are generated once a 24 hours.