Publications

• 2022

  ULČ, J. Startup Newbies and Lean Startup: A Case Study. 2022.
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  ULČ, J. LEAN STARTUP APPROACH AND THE CURRENT STATE OF SCIENTIFIC KNOWLEDGE. 2022.
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• 2021

  ULČ, J.; CHLEBOVSKÝ, V. Systematic Review of New Trends of SMEs Marketing Strategy. In Merkúr 2021 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. Bratislava, Slovak Republic: Vydavateľstvo EKONÓM, University of Economics in Bratislava, 2021. p. 283-292. ISBN: 978-80-225-4909-7.
  Detail | WWW | Full text in the Digital Library

  ULČ, J.; MANDEL, M. Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research. Trends in Economics and Management, 2021, vol. 15, no. 28, p. 71-91. ISSN: 2336-6508.
  Detail | WWW

  ULČ, J.; MANDEL, M. Response of Technology Start-up to the New Theoretical Framework of the Lifecycle and its Stages. In PERSPECTIVES OF BUSINESS AND ENTREPRENEURSHIP DEVELOPMENT: DIGITAL TRANSFORMATION FOR BUSINESS MODEL INNOVATION: COLLECTED ABSTRACTS AND PROGRAMME OF INTERNATIONAL SCIENTIFIC CONFERENCE. Brno: Brno University of Technology, Faculty of Business and Management, 2021. p. 72-72. ISBN: 978-80-214-6004-1.
  Detail | WWW

  ULČ, J.; MANDEL, M. First Updates to the New Theoretical Framework of Technology Start-up Lifecycle Stages. In Merkúr 2021 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. Bratislava, Slovak Republic: Vydavateľstvo EKONÓM, University of Economics in Bratislava, 2021. p. 272-282. ISBN: 978-80-225-4909-7.
  Detail | WWW | Full text in the Digital Library

  ULČ, J. Pitfalls of a Technology Start-up. Workshop specifického výzkumu 2021. Brno: Vysoké učení technické, 2021. p. 147-156. ISBN: 978-80-214-6069-0.
  Detail | WWW

  ULČ, J. Lifecycle of technology start-ups and characteristics of individual stages: New Theoretical Framework. In PERSPECTIVES OF BUSINESS AND ENTREPRENEURSHIP DEVELOPMENT: DIGITAL TRANSFORMATION FOR BUSINESS MODEL INNOVATION. Brno: Brno University of Technology, Faculty of Business and Management, 2021. p. 170-182. ISBN: 978-80-214-6005-8.
  Detail | WWW

• 2020

  ULČ, J. Věk koronaviru: První reakce v procesu globalizace a marketingové strategie. Workshop specifického výzkumu 2020. Brno: Vysoké učení technické v Brně, 2020. p. 274-282. ISBN: 978-80-214-5933-5.
  Detail | WWW

• 2019

  ULČ, J. Proces globalizace a jeho dopad na marketing: Narativní rešerše. In Workshop specifického výzkumu 2019. Brno: Vysoké učení technické v Brně, 2019. p. 240-247. ISBN: 978-80-214-5835-2.
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