Project detail
Analysis and optimization of ads presentation in the Facebook network
Duration: 21.3.2016 — 31.12.2017
Funding resources
Neveřejný sektor - Přímé kontrakty - smluvní výzkum, neveřejné zdroje
On the project
Projekt se zaměřil na optimalizaci zobrazování reklamy v síti Facebook pro zákazníky firmy ROIHunter. Zahrnoval zpracování gracké stránky reklam i cílování prezentace.
Description in English
The project aimed at an optimisation of the Facebook advertisement presentation
for customers of the ROIHunter company. It involved the ads graphics processing
as well as presenation targeting.
Keywords
analýza, optimalizace, reklama, Facebook
Key words in English
analysis, optimization, ads, Facebook
Default language
Czech
People responsible
Smrž Pavel, doc. RNDr., Ph.D. - principal person responsible
Units
Department of Computer Graphics and Multimedia
- responsible department (27.3.2017 - not assigned)
Knowledge Technology Research Group
- internal (27.3.2017 - 31.12.2017)
Department of Computer Graphics and Multimedia
- beneficiary (27.3.2017 - 31.12.2017)
Responsibility: Smrž Pavel, doc. RNDr., Ph.D.