Přístupnostní navigace
E-application
Search Search Close
Project detail
Duration: 01.01.2024 — 31.12.2024
Funding resources
Ministerstvo školství, mládeže a tělovýchovy ČR - AKTION Česká republika - Rakousko
- whole funder
On the project
The project is aimed at defining a framework for evaluating the performance of selected business activities through a KPI system in relation to the areas of supply customer management and end customer purchasing behaviour. The link between SCM and the customer would be addressed from the perspective of circular economy issues. The level of potential business risks would be evaluated through KPIs. The project plan will be addressed in two lines, namely: 1) the development of a research plan for the development of a draft evaluation framework in the use of mystery shopping; 2) a professional workshop for students of Brno University of Technology, Faculty of Business and Management and University of Applied Sciences Upper Austria.
KeywordsKPI, circular economy, SCM, customer behaviour
Default language
English
People responsible
Mráček Pavel, Ing., Ph.D. - fellow researcherSchüller David, Ing., Ph.D. - fellow researcherMilichovský František, Ing., Ph.D., MBA, DiS. - principal person responsible
Units
Institute of Management- beneficiary (2023-10-13 - not assigned)