Project detail

Use of KPIs in the store in relation to loyal customers

Duration: 01.01.2024 — 31.12.2024

Funding resources

Ministerstvo školství, mládeže a tělovýchovy ČR - AKTION Česká republika - Rakousko

- whole funder

On the project

The project is aimed at defining a framework for evaluating the performance of selected business activities through a KPI system in relation to the areas of supply customer management and end customer purchasing behaviour. The link between SCM and the customer would be addressed from the perspective of circular economy issues. The level of potential business risks would be evaluated through KPIs. The project plan will be addressed in two lines, namely: 1) the development of a research plan for the development of a draft evaluation framework in the use of mystery shopping; 2) a professional workshop for students of Brno University of Technology, Faculty of Business and Management and University of Applied Sciences Upper Austria.

Keywords
KPI, circular economy, SCM, customer behaviour

Default language

English

People responsible

Mráček Pavel, Ing., Ph.D. - fellow researcher
Schüller David, Ing., Ph.D. - fellow researcher
Milichovský František, Ing., Ph.D., MBA, DiS. - principal person responsible

Units

Institute of Management
- (2023-10-13 - not assigned)