Publication detail

Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO

FREJKOVÁ, D. CHALUPSKÝ, V.

Original Title

Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO

English Title

Connection between Customer Relationship Management (CMR) and Market Orientation (MO) and the Influence of Size of a Company and Type of Market on CRM and MO

Type

journal article - other

Language

Czech

Original Abstract

This paper is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). These two topics have been frequently explored in the field of corporate management and marketing. Nevertheless, these two concepts are still analyzed separately in the literature. This article explains why these concepts are interdependent and sets the degree of dependence of these concepts. It also finds out whether the level of MO and CRM is dependent on company size or the type of market.

English abstract

This paper is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). These two topics have been frequently explored in the field of corporate management and marketing. Nevertheless, these two concepts are still analyzed separately in the literature. This article explains why these concepts are interdependent and sets the degree of dependence of these concepts. It also finds out whether the level of MO and CRM is dependent on company size or the type of market.

Keywords

Řízení vztahů k zákazníkům, tržní orientace, B2B, B2C, velikost firmy

Key words in English

Customer Relationship Management, Market Orientation, business-to-business, business-to-customer, size of company

Authors

FREJKOVÁ, D.; CHALUPSKÝ, V.

RIV year

2013

Released

30. 12. 2013

Publisher

AKADEMICKÉ NAKLADATELSTVÍ CERM, s . r. o.

Location

Brno

ISBN

1802-8527

Periodical

TRENDY EKONOMIKY A MANAGEMENTU

Year of study

VII

Number

17

State

Czech Republic

Pages from

52

Pages to

60

Pages count

9

BibTex

@article{BUT106085,
  author="Daniela {Frejková} and Vladimír {Chalupský}",
  title="Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO",
  journal="TRENDY EKONOMIKY A MANAGEMENTU",
  year="2013",
  volume="VII",
  number="17",
  pages="52--60",
  issn="1802-8527"
}