Publication detail

Using the concept of Customer Life-time Value in Strategic Management Companies

HANZELKA, M. CHALUPSKÝ, V.

Original Title

Using the concept of Customer Life-time Value in Strategic Management Companies

Type

conference paper

Language

English

Original Abstract

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

Keywords

Customer life time value, internal customer, internal marketing communication, proactive, reactive, cost-benefit analysis, CLV – OUT for external customers, CLV – IN for internal customers.

Authors

HANZELKA, M.; CHALUPSKÝ, V.

RIV year

2014

Released

7. 11. 2014

Publisher

IBIMA

Location

24nd IBIMA Conference Miláno, 2014

ISBN

978-0-9860419-3-8

Book

Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation

Edition

IBIMA

Pages from

235

Pages to

240

Pages count

6

BibTex

@inproceedings{BUT109191,
  author="Michael {Hanzelka} and Vladimír {Chalupský}",
  title="Using the concept of Customer Life-time Value in Strategic Management Companies",
  booktitle="Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation",
  year="2014",
  series="IBIMA",
  pages="235--240",
  publisher="IBIMA",
  address="24nd IBIMA Conference Miláno, 2014",
  isbn="978-0-9860419-3-8"
}