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Detail publikace
HANZELKA, M. CHALUPSKÝ, V.
Originální název
Using the concept of Customer Life-time Value in Strategic Management Companies
Typ
článek ve sborníku ve WoS nebo Scopus
Jazyk
angličtina
Originální abstrakt
The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.
Klíčová slova
Customer life time value, internal customer, internal marketing communication, proactive, reactive, cost-benefit analysis, CLV – OUT for external customers, CLV – IN for internal customers.
Autoři
HANZELKA, M.; CHALUPSKÝ, V.
Rok RIV
2014
Vydáno
7. 11. 2014
Nakladatel
IBIMA
Místo
24nd IBIMA Conference Miláno, 2014
ISBN
978-0-9860419-3-8
Kniha
Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation
Edice
Strany od
235
Strany do
240
Strany počet
6
BibTex
@inproceedings{BUT109191, author="Michael {Hanzelka} and Vladimír {Chalupský}", title="Using the concept of Customer Life-time Value in Strategic Management Companies", booktitle="Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation", year="2014", series="IBIMA", pages="235--240", publisher="IBIMA", address="24nd IBIMA Conference Miláno, 2014", isbn="978-0-9860419-3-8" }