Detail publikace

Using the concept of Customer Life-time Value in Strategic Management Companies

HANZELKA, M. CHALUPSKÝ, V.

Originální název

Using the concept of Customer Life-time Value in Strategic Management Companies

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

Klíčová slova

Customer life time value, internal customer, internal marketing communication, proactive, reactive, cost-benefit analysis, CLV – OUT for external customers, CLV – IN for internal customers.

Autoři

HANZELKA, M.; CHALUPSKÝ, V.

Rok RIV

2014

Vydáno

7. 11. 2014

Nakladatel

IBIMA

Místo

24nd IBIMA Conference Miláno, 2014

ISBN

978-0-9860419-3-8

Kniha

Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation

Edice

IBIMA

Strany od

235

Strany do

240

Strany počet

6

BibTex

@inproceedings{BUT109191,
  author="Michael {Hanzelka} and Vladimír {Chalupský}",
  title="Using the concept of Customer Life-time Value in Strategic Management Companies",
  booktitle="Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation",
  year="2014",
  series="IBIMA",
  pages="235--240",
  publisher="IBIMA",
  address="24nd IBIMA Conference Miláno, 2014",
  isbn="978-0-9860419-3-8"
}