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SLAVÍK, J. PUTNOVÁ, A. CEBÁKOVÁ, A.
Original Title
Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology
Type
conference paper
Language
English
Original Abstract
The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.
Keywords
Corporate communication, internal communication, digital signage, stakeholders, manufacturing, workforce.
Authors
SLAVÍK, J.; PUTNOVÁ, A.; CEBÁKOVÁ, A.
RIV year
2015
Released
7. 5. 2015
Publisher
International Business Information Management Association (IBIMA)
Location
Amsterdam, Netherlands
ISBN
978-0-9860419-4-5
Book
Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth
Pages from
1792
Pages to
1800
Pages count
9
BibTex
@inproceedings{BUT115217, author="Jan {Slavík} and Anna {Putnová} and Andrea {Cebáková}", title="Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology", booktitle="Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth", year="2015", pages="1792--1800", publisher="International Business Information Management Association (IBIMA)", address="Amsterdam, Netherlands", isbn="978-0-9860419-4-5" }