Detail publikace

Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology

SLAVÍK, J. PUTNOVÁ, A. CEBÁKOVÁ, A.

Originální název

Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.

Klíčová slova

Corporate communication, internal communication, digital signage, stakeholders, manufacturing, workforce.

Autoři

SLAVÍK, J.; PUTNOVÁ, A.; CEBÁKOVÁ, A.

Rok RIV

2015

Vydáno

7. 5. 2015

Nakladatel

International Business Information Management Association (IBIMA)

Místo

Amsterdam, Netherlands

ISBN

978-0-9860419-4-5

Kniha

Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth

Strany od

1792

Strany do

1800

Strany počet

9

BibTex

@inproceedings{BUT115217,
  author="Jan {Slavík} and Anna {Putnová} and Andrea {Cebáková}",
  title="Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology",
  booktitle="Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth",
  year="2015",
  pages="1792--1800",
  publisher="International Business Information Management Association (IBIMA)",
  address="Amsterdam, Netherlands",
  isbn="978-0-9860419-4-5"
}