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SLAVÍK, J. PUTNOVÁ, A. CEBÁKOVÁ, A.
Originální název
Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology
Typ
článek ve sborníku ve WoS nebo Scopus
Jazyk
angličtina
Originální abstrakt
The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.
Klíčová slova
Corporate communication, internal communication, digital signage, stakeholders, manufacturing, workforce.
Autoři
SLAVÍK, J.; PUTNOVÁ, A.; CEBÁKOVÁ, A.
Rok RIV
2015
Vydáno
7. 5. 2015
Nakladatel
International Business Information Management Association (IBIMA)
Místo
Amsterdam, Netherlands
ISBN
978-0-9860419-4-5
Kniha
Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth
Strany od
1792
Strany do
1800
Strany počet
9
BibTex
@inproceedings{BUT115217, author="Jan {Slavík} and Anna {Putnová} and Andrea {Cebáková}", title="Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology", booktitle="Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth", year="2015", pages="1792--1800", publisher="International Business Information Management Association (IBIMA)", address="Amsterdam, Netherlands", isbn="978-0-9860419-4-5" }