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Publication detail
KITA, P.
Original Title
MULTIPLE VALUE FOR THE CUSTOMER AS A FOUNDATION FOR NEW BUSINESS MODELS IN GREEN ENTREPRENEURIAL CONDITIONS
Type
conference paper
Language
English
Original Abstract
The objective of the paper is to describe the importance of an approach rooted on a business model concept dedicated to multiple value creation for the customer. The description will be based upon the traditional approach to entrepreneurship. Regarding used methodology based on comparison and case study, the paper’s contents are based on a dialogue between a theoretical and practical illustration of business practice and utilized business models.
Keywords
Multiple value, new business model, green entrepreneurship
Authors
RIV year
2015
Released
1. 10. 2015
Publisher
Belianum
Location
Banská Bystrica
ISBN
978-80-557-0921-5
Book
Travaux scientifiques du Reseau PGV Pour une Europe forte : rénover les structures économiques, entrepreneuriales, politiques, territoriales et éducatives Monographie sous la redaction scientifique de Claude Martin et Jana Marasová
Pages from
55
Pages to
69
Pages count
746
BibTex
@inproceedings{BUT117406, author="Peter {Kita}", title="MULTIPLE VALUE FOR THE CUSTOMER AS A FOUNDATION FOR NEW BUSINESS MODELS IN GREEN ENTREPRENEURIAL CONDITIONS", booktitle="Travaux scientifiques du Reseau PGV Pour une Europe forte : rénover les structures économiques, entrepreneuriales, politiques, territoriales et éducatives Monographie sous la redaction scientifique de Claude Martin et Jana Marasová", year="2015", pages="55--69", publisher="Belianum", address="Banská Bystrica", isbn="978-80-557-0921-5" }