Detail publikace

MULTIPLE VALUE FOR THE CUSTOMER AS A FOUNDATION FOR NEW BUSINESS MODELS IN GREEN ENTREPRENEURIAL CONDITIONS

KITA, P.

Originální název

MULTIPLE VALUE FOR THE CUSTOMER AS A FOUNDATION FOR NEW BUSINESS MODELS IN GREEN ENTREPRENEURIAL CONDITIONS

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The objective of the paper is to describe the importance of an approach rooted on a business model concept dedicated to multiple value creation for the customer. The description will be based upon the traditional approach to entrepreneurship. Regarding used methodology based on comparison and case study, the paper’s contents are based on a dialogue between a theoretical and practical illustration of business practice and utilized business models.

Klíčová slova

Multiple value, new business model, green entrepreneurship

Autoři

KITA, P.

Rok RIV

2015

Vydáno

1. 10. 2015

Nakladatel

Belianum

Místo

Banská Bystrica

ISBN

978-80-557-0921-5

Kniha

Travaux scientifiques du Reseau PGV Pour une Europe forte : rénover les structures économiques, entrepreneuriales, politiques, territoriales et éducatives Monographie sous la redaction scientifique de Claude Martin et Jana Marasová

Strany od

55

Strany do

69

Strany počet

746

BibTex

@inproceedings{BUT117406,
  author="Peter {Kita}",
  title="MULTIPLE VALUE FOR THE CUSTOMER AS A FOUNDATION FOR NEW BUSINESS
MODELS IN GREEN ENTREPRENEURIAL CONDITIONS",
  booktitle="Travaux scientifiques du Reseau PGV
Pour une Europe forte : rénover les structures économiques, entrepreneuriales, politiques, territoriales et éducatives

Monographie sous la redaction scientifique de
Claude Martin et Jana Marasová",
  year="2015",
  pages="55--69",
  publisher="Belianum",
  address="Banská Bystrica",
  isbn="978-80-557-0921-5"
}