Publication detail

Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media

CHLEBOVSKÝ, V.

Original Title

Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media

Type

journal article in Scopus

Language

English

Original Abstract

Objective of the research described in this article is to analyze and compare the use of social media communication channels in Czech, Slovak and Swiss product innovation oriented companies, where Swiss set of the companies is used as a benchmark. Primary research was made through manual activity scanning of the selected companies within social media. European company database Amadeus provided by Bureau van Dijk was used for the company selection in all three countries under the same search criteria. There were made two research sets of the companies in each country. One set covers top turnover product innovation oriented companies, second set avoided product innovation orientation search criteria and covers top companies by turnover in the respective country. Each particular sample set covered 74 to 100 companies.

Keywords

social media, marketing communication, interactive web communication, marketing communication mix, market orientation, e-marketing, digital media marketing

Authors

CHLEBOVSKÝ, V.

RIV year

2015

Released

29. 10. 2015

Publisher

Mendelova univerzita v Brně

Location

Brno, Czech Republic

ISBN

1211-8516

Periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Year of study

63

Number

5

State

Czech Republic

Pages from

1653

Pages to

1659

Pages count

7

URL

http://acta.mendelu.cz/artkey/acu-201505-0027_comparison-of-czech-slovak-and-swiss-product-innovation-oriented-firms-communication-in-social-media.php

Full text in the Digital Library

http://hdl.handle.net/11012/201055

BibTex

@article{BUT117963,
  author="Vít {Chlebovský}",
  title="Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2015",
  volume="63",
  number="5",
  pages="1653--1659",
  doi="10.11118/actaun201563051653",
  issn="1211-8516",
  url="http://acta.mendelu.cz/artkey/acu-201505-0027_comparison-of-czech-slovak-and-swiss-product-innovation-oriented-firms-communication-in-social-media.php"
}