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CHLEBOVSKÝ, V.
Originální název
Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media
Typ
článek v časopise ve Scopus, Jsc
Jazyk
angličtina
Originální abstrakt
Objective of the research described in this article is to analyze and compare the use of social media communication channels in Czech, Slovak and Swiss product innovation oriented companies, where Swiss set of the companies is used as a benchmark. Primary research was made through manual activity scanning of the selected companies within social media. European company database Amadeus provided by Bureau van Dijk was used for the company selection in all three countries under the same search criteria. There were made two research sets of the companies in each country. One set covers top turnover product innovation oriented companies, second set avoided product innovation orientation search criteria and covers top companies by turnover in the respective country. Each particular sample set covered 74 to 100 companies.
Klíčová slova
social media, marketing communication, interactive web communication, marketing communication mix, market orientation, e-marketing, digital media marketing
Autoři
Rok RIV
2015
Vydáno
29. 10. 2015
Nakladatel
Mendelova univerzita v Brně
Místo
Brno, Czech Republic
ISSN
1211-8516
Periodikum
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Ročník
63
Číslo
5
Stát
Česká republika
Strany od
1653
Strany do
1659
Strany počet
7
URL
http://acta.mendelu.cz/artkey/acu-201505-0027_comparison-of-czech-slovak-and-swiss-product-innovation-oriented-firms-communication-in-social-media.php
Plný text v Digitální knihovně
http://hdl.handle.net/11012/201055
BibTex
@article{BUT117963, author="Vít {Chlebovský}", title="Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media", journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis", year="2015", volume="63", number="5", pages="1653--1659", doi="10.11118/actaun201563051653", issn="1211-8516", url="http://acta.mendelu.cz/artkey/acu-201505-0027_comparison-of-czech-slovak-and-swiss-product-innovation-oriented-firms-communication-in-social-media.php" }