Publication detail

Optimization of Business Strategies for Sustainable Development

ADAMEC, J. KVĚTOŇOVÁ, Š.

Original Title

Optimization of Business Strategies for Sustainable Development

Type

journal article - other

Language

English

Original Abstract

In this dynamic sector of the economy (economy of information products), it is necessary to research new patterns. In the market of products, there are many factors that influence consumers' decisions of purchase. We abstract the market to model interactions of economical, sociological and psychological factors with presence of specific characteristics of individual firms and their rivals including financial analysis, analysis of product portfolio and strategic analysis.

Keywords

Business, Strategy, Product portfolio, Financial analysis, Competition.

Authors

ADAMEC, J.; KVĚTOŇOVÁ, Š.

RIV year

2015

Released

4. 5. 2015

Location

Cumberland

ISBN

2158-1479

Periodical

International Journal of Business and Management Studies

Year of study

2015

Number

1

State

United States of America

Pages from

67

Pages to

77

Pages count

10

BibTex

@article{BUT119859,
  author="Jaroslav {Adamec} and Šárka {Květoňová}",
  title="Optimization of Business Strategies for Sustainable Development",
  journal="International Journal of Business and Management Studies",
  year="2015",
  volume="2015",
  number="1",
  pages="67--77",
  issn="2158-1479"
}