Detail publikace

Optimization of Business Strategies for Sustainable Development

ADAMEC, J. KVĚTOŇOVÁ, Š.

Originální název

Optimization of Business Strategies for Sustainable Development

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

In this dynamic sector of the economy (economy of information products), it is necessary to research new patterns. In the market of products, there are many factors that influence consumers' decisions of purchase. We abstract the market to model interactions of economical, sociological and psychological factors with presence of specific characteristics of individual firms and their rivals including financial analysis, analysis of product portfolio and strategic analysis.

Klíčová slova

Business, Strategy, Product portfolio, Financial analysis, Competition.

Autoři

ADAMEC, J.; KVĚTOŇOVÁ, Š.

Rok RIV

2015

Vydáno

4. 5. 2015

Místo

Cumberland

ISSN

2158-1479

Periodikum

International Journal of Business and Management Studies

Ročník

2015

Číslo

1

Stát

Spojené státy americké

Strany od

67

Strany do

77

Strany počet

10

BibTex

@article{BUT119859,
  author="Jaroslav {Adamec} and Šárka {Květoňová}",
  title="Optimization of Business Strategies for Sustainable Development",
  journal="International Journal of Business and Management Studies",
  year="2015",
  volume="2015",
  number="1",
  pages="67--77",
  issn="2158-1479"
}