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Publication detail
KONEČNÁ, Z. MAZÁNEK, L.
Original Title
Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.
Type
journal article - other
Language
English
Original Abstract
The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.
Keywords
Czech Republic; personnel marketing; preferred employer; qualitative research study
Authors
KONEČNÁ, Z.; MAZÁNEK, L.
Released
23. 5. 2016
Publisher
World Academy of Science, Engineering and Technology
Location
London
ISBN
2010-3778
Periodical
World Academy of Science, Engineering and Technology (electronic)
Year of study
10
Number
5
State
Republic of Indonesia
Pages from
2885
Pages to
2889
Pages count
4
BibTex
@article{BUT125210, author="Zdeňka {Konečná} and Lukáš {Mazánek}", title="Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.", journal="World Academy of Science, Engineering and Technology (electronic)", year="2016", volume="10", number="5", pages="2885--2889", doi="10.5281/zenodo.1339255", issn="2010-3778" }