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KONEČNÁ, Z. MAZÁNEK, L.
Originální název
Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.
Typ
článek v časopise - ostatní, Jost
Jazyk
angličtina
Originální abstrakt
The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.
Klíčová slova
Czech Republic; personnel marketing; preferred employer; qualitative research study
Autoři
KONEČNÁ, Z.; MAZÁNEK, L.
Vydáno
23. 5. 2016
Nakladatel
World Academy of Science, Engineering and Technology
Místo
London
ISSN
2010-3778
Periodikum
World Academy of Science, Engineering and Technology (electronic)
Ročník
10
Číslo
5
Stát
Indonéská republika
Strany od
2885
Strany do
2889
Strany počet
4
BibTex
@article{BUT125210, author="Zdeňka {Konečná} and Lukáš {Mazánek}", title="Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.", journal="World Academy of Science, Engineering and Technology (electronic)", year="2016", volume="10", number="5", pages="2885--2889", doi="10.5281/zenodo.1339255", issn="2010-3778" }