Publication detail

Building competitive advantage through customer experience management

HAVÍŘ, D.

Original Title

Building competitive advantage through customer experience management

Type

journal article - other

Language

English

Original Abstract

The aim of this paper is to analyze and verify interdependence of marketing trend customer experience, value creation and perception and price sensitivity as potential building blocks for differentiation.

Keywords

customer experience, value, transport, Uber

Authors

HAVÍŘ, D.

Released

1. 7. 2019

Publisher

Silesian University in Opava

Location

Opava

ISBN

1212-415X

Periodical

Acta academica karviniensia

Year of study

19

Number

2

State

Czech Republic

Pages from

28

Pages to

41

Pages count

14

URL

https://aak.slu.cz/artkey/aak-201902-0003_budovani_konkurencni_vyhody_prostrednictvim_zakaznicke_zkusenosti.php

BibTex

@article{BUT151468,
  author="David {Havíř}",
  title="Building competitive advantage through customer experience management",
  journal="Acta academica karviniensia",
  year="2019",
  volume="19",
  number="2",
  pages="28--41",
  doi="10.25142/aak.2019.012",
  issn="1212-415X",
  url="https://aak.slu.cz/artkey/aak-201902-0003_budovani_konkurencni_vyhody_prostrednictvim_zakaznicke_zkusenosti.php"
}