Publication detail

The role of market orientation in contemporary managament

Chalupský, V.

Original Title

The role of market orientation in contemporary managament

Type

conference paper

Language

English

Original Abstract

Market orientation is a business culture, that commits the organization to the continuous creation of superior value for customer. The aim of this article is to discuss some of theoretical approaches toward marketing orientation.

Keywords

market orientation, business culture

Authors

Chalupský, V.

RIV year

2004

Released

28. 5. 2004

Location

Brno

ISBN

80-214-2661-6

Book

Management, economics and business development in the new european conditions

Pages from

25

Pages to

28

Pages count

4

BibTex

@inproceedings{BUT17205,
  author="Vladimír {Chalupský}",
  title="The role of market orientation in contemporary managament",
  booktitle="Management, economics and business development in the new european conditions",
  year="2004",
  pages="4",
  address="Brno",
  isbn="80-214-2661-6"
}