Detail publikace

The role of market orientation in contemporary managament

Chalupský, V.

Originální název

The role of market orientation in contemporary managament

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Market orientation is a business culture, that commits the organization to the continuous creation of superior value for customer. The aim of this article is to discuss some of theoretical approaches toward marketing orientation.

Klíčová slova

market orientation, business culture

Autoři

Chalupský, V.

Rok RIV

2004

Vydáno

28. 5. 2004

Místo

Brno

ISBN

80-214-2661-6

Kniha

Management, economics and business development in the new european conditions

Strany od

25

Strany do

28

Strany počet

4

BibTex

@inproceedings{BUT17205,
  author="Vladimír {Chalupský}",
  title="The role of market orientation in contemporary managament",
  booktitle="Management, economics and business development in the new european conditions",
  year="2004",
  pages="4",
  address="Brno",
  isbn="80-214-2661-6"
}