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Publication detail
ŠIMBEROVÁ, I.
Original Title
Marketing Approach in Internationalisation Process of SMEs in Czech Republic
Type
conference paper
Language
English
Original Abstract
The paper is based on results of the research resolved within the bounds of the GAČR project (Grant Agency of the Czech Republic) Internationalization of Small and Middle-sized Enterprises (SMEs) in CR under the number GA 402/02/0106. The paper describes briefly the internationalization process of SMEs in CR and demonstrates application of marketing activities in involvement of these enterprises in the international business. As an introduction the paper is briefly concerned with development of the foreign trade of CR and with the growing importance of small and middle-sized enterprises (SMEs) contributing to successful development in the field of involvement into foreign transactions. Importance of SMEs and marketing approach for their involvement into international transactions is stressed from this point of view; at the same time certain critical points connected with application of marketing activities in their internationalization process are revealed.
Keywords
Marketing, Internationalizace, MSP, ČR
Authors
RIV year
2005
Released
24. 9. 2005
Publisher
Vilnius University, Faculty of Economics, Business Departament
Location
Vilnius, Litva
ISBN
9986-19-784-8
Book
Business Development Possibilities in The New European Area
Pages from
220
Pages to
228
Pages count
8
BibTex
@inproceedings{BUT17917, author="Iveta {Šimberová}", title="Marketing Approach in Internationalisation Process of SMEs in Czech Republic", booktitle="Business Development Possibilities in The New European Area", year="2005", pages="220--228", publisher="Vilnius University, Faculty of Economics, Business Departament", address="Vilnius, Litva", isbn="9986-19-784-8" }