Detail publikace

Marketing Approach in Internationalisation Process of SMEs in Czech Republic

ŠIMBEROVÁ, I.

Originální název

Marketing Approach in Internationalisation Process of SMEs in Czech Republic

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The paper is based on results of the research resolved within the bounds of the GAČR project (Grant Agency of the Czech Republic) Internationalization of Small and Middle-sized Enterprises (SMEs) in CR under the number GA 402/02/0106. The paper describes briefly the internationalization process of SMEs in CR and demonstrates application of marketing activities in involvement of these enterprises in the international business. As an introduction the paper is briefly concerned with development of the foreign trade of CR and with the growing importance of small and middle-sized enterprises (SMEs) contributing to successful development in the field of involvement into foreign transactions. Importance of SMEs and marketing approach for their involvement into international transactions is stressed from this point of view; at the same time certain critical points connected with application of marketing activities in their internationalization process are revealed.

Klíčová slova

Marketing, Internationalizace, MSP, ČR

Autoři

ŠIMBEROVÁ, I.

Rok RIV

2005

Vydáno

24. 9. 2005

Nakladatel

Vilnius University, Faculty of Economics, Business Departament

Místo

Vilnius, Litva

ISBN

9986-19-784-8

Kniha

Business Development Possibilities in The New European Area

Strany od

220

Strany do

228

Strany počet

8

BibTex

@inproceedings{BUT17917,
  author="Iveta {Šimberová}",
  title="Marketing Approach in Internationalisation Process of SMEs in Czech Republic",
  booktitle="Business Development Possibilities in The New European Area",
  year="2005",
  pages="220--228",
  publisher="Vilnius University, Faculty of Economics, Business Departament",
  address="Vilnius, Litva",
  isbn="9986-19-784-8"
}