Publication detail

Overview of visual smog initiatives in selected locations around the world

ŠNAJDROVÁ, A.

Original Title

Overview of visual smog initiatives in selected locations around the world

Type

journal article - other

Language

English

Original Abstract

Due to their multidisciplinary potential and central role in various campaigns, visual pollution and outdoor or out-of-home (OOH) advertising have received considerable interest froms scholars and practitioners. In the Czech Republic, visual pollution and OOH advertising have come to the forefront of politicians' and business leaders' concerns, and several citizen initiatives have emerged to combat illegal advertising that pollutes public space. The aim of this paper is to provide an overview of initiatives and approaches to visual smog in selected locations around the world. The findamentals of distinguishing types of outdoor advertising and the methods for assessing visual pollution will be presented.

Keywords

advertising; out-of-home advertising; outdoor advertising; visual pollution; visual smog

Authors

ŠNAJDROVÁ, A.

Released

31. 7. 2024

Publisher

Scientia et Societas

Location

Praha

ISBN

1801-7118

Periodical

Scientia&Societas

Number

20

State

Czech Republic

Pages from

18

Pages to

34

Pages count

17

URL

https://sets.cz/index.php/ojs/article/view/16

BibTex

@article{BUT189178,
  author="Adéla {Šnajdrová}",
  title="Overview of visual smog initiatives in selected locations around the world",
  journal="Scientia&Societas",
  year="2024",
  number="20",
  pages="18--34",
  issn="1801-7118",
  url="https://sets.cz/index.php/ojs/article/view/16"
}