Detail publikace

Overview of visual smog initiatives in selected locations around the world

ŠNAJDROVÁ, A.

Originální název

Overview of visual smog initiatives in selected locations around the world

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

Due to their multidisciplinary potential and central role in various campaigns, visual pollution and outdoor or out-of-home (OOH) advertising have received considerable interest froms scholars and practitioners. In the Czech Republic, visual pollution and OOH advertising have come to the forefront of politicians' and business leaders' concerns, and several citizen initiatives have emerged to combat illegal advertising that pollutes public space. The aim of this paper is to provide an overview of initiatives and approaches to visual smog in selected locations around the world. The findamentals of distinguishing types of outdoor advertising and the methods for assessing visual pollution will be presented.

Klíčová slova

advertising; out-of-home advertising; outdoor advertising; visual pollution; visual smog

Autoři

ŠNAJDROVÁ, A.

Vydáno

31. 7. 2024

Nakladatel

Scientia et Societas

Místo

Praha

ISSN

1801-7118

Periodikum

Scientia&Societas

Číslo

20

Stát

Česká republika

Strany od

18

Strany do

34

Strany počet

17

URL

https://sets.cz/index.php/ojs/article/view/16

BibTex

@article{BUT189178,
  author="Adéla {Šnajdrová}",
  title="Overview of visual smog initiatives in selected locations around the world",
  journal="Scientia&Societas",
  year="2024",
  number="20",
  pages="18--34",
  issn="1801-7118",
  url="https://sets.cz/index.php/ojs/article/view/16"
}