Publication detail

The importance of customer service integration in industrial markets

KAŇOVSKÁ, L.

Original Title

The importance of customer service integration in industrial markets

Type

conference paper

Language

English

Original Abstract

This paper is mainly focused on the brief description of the importance of customer services and their impact on industrial markets. Integration of customer services to industrial products is seen as an important tool for gaining and maintaining customer satisfaction. There are some examples of companies from the field of saw and saw bands production to show some possible offered services for customers in the paper.

Keywords

customer services, marketing, industrial markets

Authors

KAŇOVSKÁ, L.

Released

21. 9. 2006

Publisher

RTU Publishing house, Riga

Location

Riga, Estonsko akce: Problems of development of national economy and entrepreneurship 21.-23.9.2006

ISBN

978-9984-32-298-5

Book

Problems of development of national economy and entrepreneurship. Proceedings of International scientific conference

Pages from

122

Pages to

130

Pages count

8

BibTex

@inproceedings{BUT25814,
  author="Lucie {Kaňovská}",
  title="The importance of customer service integration in industrial markets",
  booktitle="Problems of development of national economy and entrepreneurship. Proceedings of International scientific conference",
  year="2006",
  pages="122--130",
  publisher="RTU Publishing house, Riga",
  address="Riga, Estonsko

akce: Problems of development of national economy and entrepreneurship

21.-23.9.2006",
  isbn="978-9984-32-298-5"
}