Publication detail

Corporate Culture- as a Barrier of Market Orientation Implementation

ŠIMBEROVÁ, I.

Original Title

Corporate Culture- as a Barrier of Market Orientation Implementation

Type

journal article - other

Language

English

Original Abstract

Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Keywords

Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Authors

ŠIMBEROVÁ, I.

RIV year

2009

Released

5. 4. 2009

Publisher

Kaunas University of Technology

Location

Kaunas, Litva

ISBN

1822-6515

Periodical

Economics and management-2007

Year of study

2009

Number

14

State

Republic of Lithuania

Pages from

1

Pages to

10

Pages count

10

BibTex

@article{BUT48460,
  author="Iveta {Šimberová}",
  title="Corporate Culture- as a Barrier of Market Orientation Implementation",
  journal="Economics and management-2007",
  year="2009",
  volume="2009",
  number="14",
  pages="1--10",
  issn="1822-6515"
}