Přístupnostní navigace
E-application
Search Search Close
Publication detail
SOLČANSKÝ, M. ŠIMBEROVÁ, I.
Original Title
MEASUREMENT OF MARKETING EFFECTIVENESS
Type
journal article - other
Language
English
Original Abstract
In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.
Keywords
marketing, effectiveness, measurement of marketing, Activity Based Costing, ROMI
Authors
SOLČANSKÝ, M.; ŠIMBEROVÁ, I.
RIV year
2010
Released
22. 4. 2010
Location
Riga
ISBN
1822-6515
Periodical
Economics and management-2007
Year of study
15
Number
State
Republic of Lithuania
Pages from
1
Pages to
5
Pages count
BibTex
@article{BUT50018, author="Marek {Solčanský} and Iveta {Šimberová}", title="MEASUREMENT OF MARKETING EFFECTIVENESS", journal="Economics and management-2007", year="2010", volume="15", number="15", pages="1--5", issn="1822-6515" }