Přístupnostní navigace
E-přihláška
Vyhledávání Vyhledat Zavřít
Detail publikace
SOLČANSKÝ, M. ŠIMBEROVÁ, I.
Originální název
MEASUREMENT OF MARKETING EFFECTIVENESS
Typ
článek v časopise - ostatní, Jost
Jazyk
angličtina
Originální abstrakt
In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.
Klíčová slova
marketing, effectiveness, measurement of marketing, Activity Based Costing, ROMI
Autoři
SOLČANSKÝ, M.; ŠIMBEROVÁ, I.
Rok RIV
2010
Vydáno
22. 4. 2010
Místo
Riga
ISSN
1822-6515
Periodikum
Economics and management-2007
Ročník
15
Číslo
Stát
Litevská republika
Strany od
1
Strany do
5
Strany počet
BibTex
@article{BUT50018, author="Marek {Solčanský} and Iveta {Šimberová}", title="MEASUREMENT OF MARKETING EFFECTIVENESS", journal="Economics and management-2007", year="2010", volume="15", number="15", pages="1--5", issn="1822-6515" }