Publication detail

National aspect as a part of corporate identity

VESELÁ, J. PŘIBYL, M.

Original Title

National aspect as a part of corporate identity

Type

journal article - other

Language

English

Original Abstract

This paper deals with assessing the impact of ethnocentrism and country-of-origin effect on selected Czech companies which operate on domestic market. The results of the paper reflects the fact, whether the companies use the influence of Czech country-of-origin effect, when they communicate with customers. As a representative sample of the companies was chosen a set of the companies that were ranked in the Czech TOP 100 ranking in the category of the most important companies. In the paper for each campaign is pursued, whether using visual motif of the Czech Republic, thus visualization of the object, which is typical for the Czech Republic. Furthermore, if the texts of campaigns or web sites texts use the name referring to the Czech Republic. The survey shows the possible membership to the Czech Republic of each company.

Keywords

country-of-origin effect, brand image, ethnocentrism, CZECH TOP 100, Czech Republic.

Authors

VESELÁ, J.; PŘIBYL, M.

RIV year

2011

Released

27. 4. 2011

Publisher

KTU

Location

Kaunas

ISBN

1822-6515

Periodical

Economics and management-2007

Year of study

2011

Number

16

State

Republic of Lithuania

Pages from

446

Pages to

451

Pages count

6

BibTex

@article{BUT50045,
  author="Jitka {Veselá} and Martin {Přibyl}",
  title="National aspect as a part of corporate identity",
  journal="Economics and management-2007",
  year="2011",
  volume="2011",
  number="16",
  pages="446--451",
  issn="1822-6515"
}