Detail publikace

National aspect as a part of corporate identity

VESELÁ, J. PŘIBYL, M.

Originální název

National aspect as a part of corporate identity

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

This paper deals with assessing the impact of ethnocentrism and country-of-origin effect on selected Czech companies which operate on domestic market. The results of the paper reflects the fact, whether the companies use the influence of Czech country-of-origin effect, when they communicate with customers. As a representative sample of the companies was chosen a set of the companies that were ranked in the Czech TOP 100 ranking in the category of the most important companies. In the paper for each campaign is pursued, whether using visual motif of the Czech Republic, thus visualization of the object, which is typical for the Czech Republic. Furthermore, if the texts of campaigns or web sites texts use the name referring to the Czech Republic. The survey shows the possible membership to the Czech Republic of each company.

Klíčová slova

country-of-origin effect, brand image, ethnocentrism, CZECH TOP 100, Czech Republic.

Autoři

VESELÁ, J.; PŘIBYL, M.

Rok RIV

2011

Vydáno

27. 4. 2011

Nakladatel

KTU

Místo

Kaunas

ISSN

1822-6515

Periodikum

Economics and management-2007

Ročník

2011

Číslo

16

Stát

Litevská republika

Strany od

446

Strany do

451

Strany počet

6

BibTex

@article{BUT50045,
  author="Jitka {Veselá} and Martin {Přibyl}",
  title="National aspect as a part of corporate identity",
  journal="Economics and management-2007",
  year="2011",
  volume="2011",
  number="16",
  pages="446--451",
  issn="1822-6515"
}