Publication detail

O zaklínadlu imidže

RAJLICH, J.

Original Title

O zaklínadlu imidže

English Title

Magic formula of image

Type

book chapter

Language

Czech

Original Abstract

Kapitolak o dvou současných fenomenech nmarketinkové komunikace a jejich vztahu: o imidži a designu

English abstract

Chapter - article about two comntemporary fenomenons of marketing communication: Image and design

Key words in English

design, image, corporate identity, brand design

Authors

RAJLICH, J.

RIV year

2006

Released

31. 10. 2006

Publisher

UTB ve Zlíně

Location

Zlín

ISBN

80-7318-394-3

Book

Marketingové komunikace a image

Edition

Malá edice FMK UTB

Edition number

1

Pages from

131

Pages to

136

Pages count

6

BibTex

@inbook{BUT55327,
  author="Jan {Rajlich}",
  title="O zaklínadlu imidže",
  booktitle="Marketingové komunikace a image",
  year="2006",
  publisher="UTB ve Zlíně",
  address="Zlín",
  series="Malá edice FMK UTB",
  edition="1",
  pages="131--136",
  isbn="80-7318-394-3"
}