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RAJLICH, J.
Original Title
O zaklínadlu imidže
English Title
Magic formula of image
Type
book chapter
Language
Czech
Original Abstract
Kapitolak o dvou současných fenomenech nmarketinkové komunikace a jejich vztahu: o imidži a designu
English abstract
Chapter - article about two comntemporary fenomenons of marketing communication: Image and design
Key words in English
design, image, corporate identity, brand design
Authors
RIV year
2006
Released
31. 10. 2006
Publisher
UTB ve Zlíně
Location
Zlín
ISBN
80-7318-394-3
Book
Marketingové komunikace a image
Edition
Malá edice FMK UTB
Edition number
1
Pages from
131
Pages to
136
Pages count
6
BibTex
@inbook{BUT55327, author="Jan {Rajlich}", title="O zaklínadlu imidže", booktitle="Marketingové komunikace a image", year="2006", publisher="UTB ve Zlíně", address="Zlín", series="Malá edice FMK UTB", edition="1", pages="131--136", isbn="80-7318-394-3" }