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Publication detail
KOUDELKOVÁ, P.
Original Title
Comparative Study: Innovation and Further Recommendations to Overcome the Financial Crisis
Type
conference proceedings
Language
English
Original Abstract
Period of financial crisis is a challenging time for many businesses. In each country can observe the effort to search the set of best recommendations and rules that should help enterprises from financial crisis. This issue was deal in his work an economist and marketing specialist Hermann Simon. This contribution concerns the comparison of results of research conducted in the Czech Republic with the results, which rings the mentioned author. Aspects affecting the survival of enterprises are listed in a comprehensive report. Research for the comparative method is further strengthened and complemented by a subjective evaluation of consumers - the results of this survey are processed using fuzzy logic
Keywords
Fuzzy logic; sustainable enterprises; financial crisis; innovation; recommendations
Authors
Released
10. 3. 2011
Publisher
Mendel University in Brno
Location
Brno
ISBN
978-80-87106-40-2
Book
Conference Proceedings: Enterprise and Competitive Environment
Edition number
1
Pages from
394
Pages to
407
Pages count
14
BibTex
@proceedings{BUT66047, editor="Petra {Koudelková}", title="Comparative Study: Innovation and Further Recommendations to Overcome the Financial Crisis", year="2011", number="1", pages="394--407", publisher="Mendel University in Brno", address="Brno", isbn="978-80-87106-40-2" }