Publication detail

Comparative Study: Innovation and Further Recommendations to Overcome the Financial Crisis

KOUDELKOVÁ, P.

Original Title

Comparative Study: Innovation and Further Recommendations to Overcome the Financial Crisis

Type

conference proceedings

Language

English

Original Abstract

Period of financial crisis is a challenging time for many businesses. In each country can observe the effort to search the set of best recommendations and rules that should help enterprises from financial crisis. This issue was deal in his work an economist and marketing specialist Hermann Simon. This contribution concerns the comparison of results of research conducted in the Czech Republic with the results, which rings the mentioned author. Aspects affecting the survival of enterprises are listed in a comprehensive report. Research for the comparative method is further strengthened and complemented by a subjective evaluation of consumers - the results of this survey are processed using fuzzy logic

Keywords

Fuzzy logic; sustainable enterprises; financial crisis; innovation; recommendations

Authors

KOUDELKOVÁ, P.

Released

10. 3. 2011

Publisher

Mendel University in Brno

Location

Brno

ISBN

978-80-87106-40-2

Book

Conference Proceedings: Enterprise and Competitive Environment

Edition number

1

Pages from

394

Pages to

407

Pages count

14

BibTex

@proceedings{BUT66047,
  editor="Petra {Koudelková}",
  title="Comparative Study: Innovation and Further Recommendations to Overcome the Financial Crisis",
  year="2011",
  number="1",
  pages="394--407",
  publisher="Mendel University in Brno",
  address="Brno",
  isbn="978-80-87106-40-2"
}