Detail publikace

Comparative Study: Innovation and Further Recommendations to Overcome the Financial Crisis

KOUDELKOVÁ, P.

Originální název

Comparative Study: Innovation and Further Recommendations to Overcome the Financial Crisis

Typ

konferenční sborník (ne článek)

Jazyk

angličtina

Originální abstrakt

Period of financial crisis is a challenging time for many businesses. In each country can observe the effort to search the set of best recommendations and rules that should help enterprises from financial crisis. This issue was deal in his work an economist and marketing specialist Hermann Simon. This contribution concerns the comparison of results of research conducted in the Czech Republic with the results, which rings the mentioned author. Aspects affecting the survival of enterprises are listed in a comprehensive report. Research for the comparative method is further strengthened and complemented by a subjective evaluation of consumers - the results of this survey are processed using fuzzy logic

Klíčová slova

Fuzzy logic; sustainable enterprises; financial crisis; innovation; recommendations

Autoři

KOUDELKOVÁ, P.

Vydáno

10. 3. 2011

Nakladatel

Mendel University in Brno

Místo

Brno

ISBN

978-80-87106-40-2

Kniha

Conference Proceedings: Enterprise and Competitive Environment

Číslo edice

1

Strany od

394

Strany do

407

Strany počet

14

BibTex

@proceedings{BUT66047,
  editor="Petra {Koudelková}",
  title="Comparative Study: Innovation and Further Recommendations to Overcome the Financial Crisis",
  year="2011",
  number="1",
  pages="394--407",
  publisher="Mendel University in Brno",
  address="Brno",
  isbn="978-80-87106-40-2"
}