Publication detail

Strategic Marketing - a Case of Brewing Industry

CHALUPSKÝ, V.

Original Title

Strategic Marketing - a Case of Brewing Industry

Type

multimedia

Language

English

Original Abstract

Strategic marketing is a complex of mutually linked steps, that is necessary to perform in the right manner in order to succeed in competitive market environment. The strategic marketing concept is explained and the brewing industry used as an example of both good and bad practices.

Keywords

Strategy, marketing strategy, competition, competitive advantage

Authors

CHALUPSKÝ, V.

Released

18. 5. 2007

Location

Sevilla

BibTex

@misc{BUT67832,
  author="Vladimír {Chalupský}",
  title="Strategic Marketing - a Case of Brewing Industry",
  year="2007",
  address="Sevilla",
  note="multimedia"
}