Detail publikace

Strategic Marketing - a Case of Brewing Industry

CHALUPSKÝ, V.

Originální název

Strategic Marketing - a Case of Brewing Industry

Typ

multimédia

Jazyk

angličtina

Originální abstrakt

Strategic marketing is a complex of mutually linked steps, that is necessary to perform in the right manner in order to succeed in competitive market environment. The strategic marketing concept is explained and the brewing industry used as an example of both good and bad practices.

Klíčová slova

Strategy, marketing strategy, competition, competitive advantage

Autoři

CHALUPSKÝ, V.

Vydáno

18. 5. 2007

Místo

Sevilla

BibTex

@misc{BUT67832,
  author="Vladimír {Chalupský}",
  title="Strategic Marketing - a Case of Brewing Industry",
  year="2007",
  address="Sevilla",
  note="multimedia"
}