Přístupnostní navigace
E-application
Search Search Close
Publication detail
MILICHOVSKÝ, F. ŠIMBEROVÁ, I.
Original Title
Signification of marketing effectiveness in industry
Type
journal article - other
Language
English
Original Abstract
Nowadays, marketing and marketing performance are becoming one of the most important sections in all companies. The reason for this change is made by world globalization. Many companies have to improve own corporate marketing activities, especially in industrial marketing. Marketing thinking brings new view on market environment and creates specific marketing tools, which are possible to use in industry area. Companies have no comparison with own competitors in the individual industry fields, which is only possible using appropriately by chosen instruments. The goal of this paper is map current level of knowledge on the issue, based on a search of scientific articles and researches.
Keywords
marketing effectiveness, industry, corporate performance, measurement.
Authors
MILICHOVSKÝ, F.; ŠIMBEROVÁ, I.
RIV year
2011
Released
16. 11. 2011
Publisher
Mykolas Romeris University
Location
Vilnius
ISBN
2029-8501
Periodical
International Scientific Conference “Whither Our Economies
Year of study
Number
1
State
Republic of Lithuania
Pages from
98
Pages to
103
Pages count
6
BibTex
@article{BUT75309, author="František {Milichovský} and Iveta {Šimberová}", title="Signification of marketing effectiveness in industry", journal="International Scientific Conference “Whither Our Economies", year="2011", volume="2011", number="1", pages="98--103", issn="2029-8501" }