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MILICHOVSKÝ, F. ŠIMBEROVÁ, I.
Originální název
Signification of marketing effectiveness in industry
Typ
článek v časopise - ostatní, Jost
Jazyk
angličtina
Originální abstrakt
Nowadays, marketing and marketing performance are becoming one of the most important sections in all companies. The reason for this change is made by world globalization. Many companies have to improve own corporate marketing activities, especially in industrial marketing. Marketing thinking brings new view on market environment and creates specific marketing tools, which are possible to use in industry area. Companies have no comparison with own competitors in the individual industry fields, which is only possible using appropriately by chosen instruments. The goal of this paper is map current level of knowledge on the issue, based on a search of scientific articles and researches.
Klíčová slova
marketing effectiveness, industry, corporate performance, measurement.
Autoři
MILICHOVSKÝ, F.; ŠIMBEROVÁ, I.
Rok RIV
2011
Vydáno
16. 11. 2011
Nakladatel
Mykolas Romeris University
Místo
Vilnius
ISSN
2029-8501
Periodikum
International Scientific Conference “Whither Our Economies
Ročník
Číslo
1
Stát
Litevská republika
Strany od
98
Strany do
103
Strany počet
6
BibTex
@article{BUT75309, author="František {Milichovský} and Iveta {Šimberová}", title="Signification of marketing effectiveness in industry", journal="International Scientific Conference “Whither Our Economies", year="2011", volume="2011", number="1", pages="98--103", issn="2029-8501" }