Publication detail

TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS

DOHNAL, R. CHOVANCOVÁ, J.

Original Title

TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS

Type

conference paper

Language

English

Original Abstract

The article deals with methods of typology and market distribution from a marketing-oriented point of view for construction investment projects. Building a solid foundation for a company to successfully operate requires the identifying typical investors for whom the service offered is literally created.

Keywords

Construction, market segmentation, marketing, marketing specifics in construction, marketing systems,

Authors

DOHNAL, R.; CHOVANCOVÁ, J.

RIV year

2012

Released

7. 11. 2012

Publisher

VUT v Brně, FAST

Location

Brno

ISBN

978-80-214-4618-2

Book

PEOPLE, BUILDINGS AND ENVIRONMENT 2012

Edition number

1

ISBN

1805-6784

Periodical

PEOPLE, BUILDINGS AND ENVIRONMENT

Year of study

2

Number

1

State

Czech Republic

Pages from

92

Pages to

101

Pages count

10

BibTex

@inproceedings{BUT95831,
  author="Radek {Dohnal} and Jitka {Chovancová}",
  title="TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS",
  booktitle="PEOPLE, BUILDINGS AND ENVIRONMENT 2012",
  year="2012",
  journal="PEOPLE, BUILDINGS AND ENVIRONMENT",
  volume="2",
  number="1",
  pages="92--101",
  publisher="VUT v Brně, FAST",
  address="Brno",
  isbn="978-80-214-4618-2",
  issn="1805-6784"
}