Detail publikace

TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS

DOHNAL, R. CHOVANCOVÁ, J.

Originální název

TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The article deals with methods of typology and market distribution from a marketing-oriented point of view for construction investment projects. Building a solid foundation for a company to successfully operate requires the identifying typical investors for whom the service offered is literally created.

Klíčová slova

Construction, market segmentation, marketing, marketing specifics in construction, marketing systems,

Autoři

DOHNAL, R.; CHOVANCOVÁ, J.

Rok RIV

2012

Vydáno

7. 11. 2012

Nakladatel

VUT v Brně, FAST

Místo

Brno

ISBN

978-80-214-4618-2

Kniha

PEOPLE, BUILDINGS AND ENVIRONMENT 2012

Číslo edice

1

ISSN

1805-6784

Periodikum

PEOPLE, BUILDINGS AND ENVIRONMENT

Ročník

2

Číslo

1

Stát

Česká republika

Strany od

92

Strany do

101

Strany počet

10

BibTex

@inproceedings{BUT95831,
  author="Radek {Dohnal} and Jitka {Chovancová}",
  title="TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS",
  booktitle="PEOPLE, BUILDINGS AND ENVIRONMENT 2012",
  year="2012",
  journal="PEOPLE, BUILDINGS AND ENVIRONMENT",
  volume="2",
  number="1",
  pages="92--101",
  publisher="VUT v Brně, FAST",
  address="Brno",
  isbn="978-80-214-4618-2",
  issn="1805-6784"
}