Publication detail

MARKETING SYSTEMS OF SMALL AND MEDIUM CONSTRUCTION ENTERPRISES

MUŠKÁT, P. HROMÁDKA, V.

Original Title

MARKETING SYSTEMS OF SMALL AND MEDIUM CONSTRUCTION ENTERPRISES

Type

conference paper

Language

English

Original Abstract

The main objective of the paper is to create an efficient database system that would also serve as a source of information. The proposed system aims to facilitate and simplify the clarity of internal company information about its customers and also about its employees. Furthermore, it also brings the possibility to control workforce planning with regard to individual contracts as well as globally and also with regard to how they meet their deadlines. The marketing approach of the company to its promotion cannot be overlooked, either.

Keywords

Databases, filtering, success, evaluation, form, summary, preparation, contract, scheduling, marketing, quotation

Authors

MUŠKÁT, P.; HROMÁDKA, V.

RIV year

2014

Released

16. 10. 2014

Publisher

VUT v Brně, FAST, EKŘ

Location

Brno

ISBN

978-80-214-5050-9

Book

PBE PhD FORUM 2014

Edition number

1

Pages from

155

Pages to

162

Pages count

8

BibTex

@inproceedings{BUT111727,
  author="Petr {Muškát} and Vít {Hromádka}",
  title="MARKETING SYSTEMS OF SMALL AND MEDIUM CONSTRUCTION ENTERPRISES",
  booktitle="PBE PhD FORUM 2014",
  year="2014",
  number="1",
  pages="155--162",
  publisher="VUT v Brně, FAST, EKŘ",
  address="Brno",
  isbn="978-80-214-5050-9"
}