Publication detail

MARKETINGOVÁ KOMUNIKACE U STAVEBNÍCH FIREM

TOMÁŠKOVÁ, E. KAŇOVSKÁ, L.

Original Title

MARKETINGOVÁ KOMUNIKACE U STAVEBNÍCH FIREM

English Title

MARKETING COMMUNICATION AT BUILDING COMPANIES

Type

conference paper

Language

Czech

Original Abstract

doplnit

English abstract

This article is directed to marketing communication on web pages of building companies in The Czech Republic. The result of our survey showed us absence of promotion on web pages of companies. At this work we would like to emphasize that web pages have to inform about companies and their products, and about competitive advantages of companies.

Key words in English

Marketing communication, sponsorship, web pages of building companies

Authors

TOMÁŠKOVÁ, E.; KAŇOVSKÁ, L.

Released

1. 1. 2003

Pages from

203

Pages to

206

Pages count

4

BibTex

@inproceedings{BUT13602,
  author="Eva {Tomášková} and Lucie {Kaňovská}",
  title="MARKETINGOVÁ KOMUNIKACE U STAVEBNÍCH FIREM",
  booktitle="5. Odborná konference doktorského studia s mezinárodní účastí",
  year="2003",
  pages="4"
}