Publication detail

Dynamic Model of New Product Launch Impact on Stock Market Participants

NOVOTNÁ, V. ŠKAPA, S.

Original Title

Dynamic Model of New Product Launch Impact on Stock Market Participants

Type

journal article in Web of Science

Language

English

Original Abstract

The instant access to global information and just as fast responses to the information result in very fast development of communication possibilities and information spreading. The paper addresses spreading information about a new product in a way similar to the principle of virus spreading in epidemiology. We will introduce a mathematical model of signal spreading about a new product in the stock market environment, considering the time delay and inspired by the virus dynamics theory. The mathematical model has been set up from the point of view of the investors´ behaviour and analysed in terms of the time delay influence. The situations demonstrated confirm that the signal of the newly introduced product will have an effect on the stock market behaviour over a certain period but in the long-term perspective its influence disappears. The model solvability is analysed and the solution is demonstrated on a particular example

Keywords

virus dynamics, dynamic modelling, new product launch, investment, time delay

Authors

NOVOTNÁ, V.; ŠKAPA, S.

Released

1. 11. 2018

Location

Bucharest

ISBN

2286-1440

Periodical

INTERNATIONAL MANAGEMENT CONFERENCE

Year of study

1

Number

1

State

Romania

Pages from

396

Pages to

405

Pages count

10

URL

http://conferinta.management.ase.ro/archives/2018/pdf/3_2.pdf

BibTex

@article{BUT169842,
  author="Veronika {Novotná} and Stanislav {Škapa}",
  title="Dynamic Model of New Product Launch Impact on Stock Market Participants",
  journal="INTERNATIONAL MANAGEMENT CONFERENCE",
  year="2018",
  volume="1",
  number="1",
  pages="396--405",
  issn="2286-1440",
  url="http://conferinta.management.ase.ro/archives/2018/pdf/3_2.pdf"
}